At $8 million, the cost of a 30-second Super Bowl ad spot is almost double what it was 10 years ago – but that’s only for the airtime. When production and talent expenses are accounted for, total ad budgets can range anywhere from $10-40 million, so they need to deliver to be worth the payout. This year, many companies took advantage of social media teasers to increase pre-game hype and employed star power to create some of the most entertaining ads of the year, featuring farmers, aliens, fairytales, and more.
Check out the best and worst ads of 2025 below.
The five best ads of Super Bowl LIX
5. Lay’s – The Little Farmer
Directed by Thor: Ragnarok’s Taika Waititi, this heartwarming ad was inspired by the story of a real farming family that provides potatoes for Lay’s products, honoring the partnership between the food manufacturer and American farmers.
4. Ram Trucks’ – Goldilocks and the Three Trucks
You won’t be able to tear your eyes away from this bizarre yet epic take on the classic fairytale, starring Top Gun: Maverick actor Glen Powell.
And the teaser was just as good…
3. UberEat’s – A Century of Cravings
In a world where the lines between conspiracy and reality are increasingly blurred, Matthew McConaughey reveals the real reason why football became a national sport, with the help of fellow celebrities Kevin Bacon, Martha Stewart, Greta Gerwig, and Charli XCX.
2. Doritos’ Abduction
After nearly a decade-long hiatus, Doritos has brought back its “Crash the Superbowl” commercial contest – and this year’s winner did not disappoint.
1. Jeep’s – Owner’s Manual
Nothing says America like driving fast on dirt roads. While subtly acknowledging the polarization of the current political climate, Harrison Ford reminds us about the importance of freedom in this patriotic ad from Jeep.
Honorable mention: Budweiser’s – First Delivery
The Super Bowl commercial lineup would be incomplete without the appearance of Budweiser’s iconic Clydesdales. Showcasing the first beer delivery made by one of the brand’s newest – and cutest – horses, this ad is sure to tug on your heartstrings.
Worst commercial of 2025: Mountain Dew’s – Kiss From a Lime
This commercial features singer-songwriter Seal as a literal CGI seal, with animation to rival the 2019 flop, Cats. Need we say more?
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