Imagine if all the items on your to-do list physically chased you around all day to remind you of how little time you had to get them done. In its latest advertisement, Progressive uses this concept to show how its lightning-fast insurance quotes can save time.

Overcoming the Monster To-Do List

Featuring a giant yellow sticky note monster, the whimsical video portrays the struggles of small-business owners amidst the challenges of future planning and everyday demands. The second ad created in the “Monster To-Do” series, which first launched last year, “Parties By Payton” tells the story of a party planner as she juggles party prep, setup, and piñata duty, all the while her to-do list is breathing down her neck.

Throughout both ads runs a common theme: by making its quote process fast and easy, Progressive can make to-do list monsters be a little less monstrous. You can watch the new ad below:

The importance of showing customers you care

While finding the right commercial insurance is no laughing matter, Progressive’s ad cleverly uses humor to appeal to customers in a relatable way. Currently, small businesses account for 99.9% of all businesses in the United States, and for those business owners, time is money. By highlighting how convenient its quote application is, Progressive demonstrates that it cares about what matters most to customers – their time.

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